Major Assessment Project - Entry 1

In our lecture we were given the brief for our Main Assessment Project, and told that we were to prepare a pitch to visually re-brand a product. 
Int his presentation we were given the basic information to re-brand a product with our learning group for a product that has shown a retail decline over recent years.


We were told to chose one of the following products:
-  Blue Nun Wine
-  Mateus Wine
-  Spam
-  Skol Lager
-  BRUT Aftershave
-  Hai Karate Aftershave
-  Babycham
-  Milk Tray


We had to re-brand our chosen product through the following:
-  Print Marketing
-  TV Advertising
-  Radio Advertising
-  Promotional Website
-  Promotional App


Through our first group discussion, i was allocated the Print Marketing section which i was very happy with as this was the section i put forward for me to cover.
I presented this research and brief in my learning journal:

After a discussion with my learning group, we decided to chose BRUT Aftershave as we felt that this was the product that could be expanded and have a new style introduced.

From this meeting, i went away and created my own small research into the BRUT range, as displayed in my Learning Journal:

I also thought that one of the best first steps in the project to make was to conduct research into Male Fragrances and what are the most popular brands and why this is.

This research is displayed below:

I hope that this positive development with the project continues, as i believe as a team with have the potential to pull together all our ideas and creativity to create a stimulating and strong presentation to the rest of our class and lecturer.

Until Next Time

Rachel